|Speaker Suggestions from Around the 7th
These recommendations came from people in Seventh District clubs who have heard these speakers and think your club will enjoy them, too.
Each speaker has been placed under the following categories: “Free,” “Expenses Only,” “Negotiable,” “Under $500″ and “Over $500.” The listing contains the speaker’s name, topic, description of topic, contact info, fees, A/V needs and the Ad Fed member who submitted the info.
|Programs from AAF-District 7 Clubs|
|Speaker Fees: NONE
Professor Ed Noriega—Student Concerns on Careers in Advertising
Description: Professor Noriega, head of the Department of Design and Technology at Troy State University, talked about his concerns that students believe that there is no real advertising work in the south, among other things. FYI – two of his students took home MAF Student Achievement Awards from our ADDYs this year.
Contact; Professor Noriega at NoriegaEdw@aol.com
AV Needs: TBD
Ad Fed Contact – Kris Kendrick
Montgomery Advertising Federation
Phone (334) 244-9933
The Clio Awards
James Belton—Diversity in the Ad Fed
An Occasional Format Change
Ad Fed Contact – Kris Kendrick
|Speaker Fees: Expenses Only
Description – Author of “The Road South” & Co-owner of O2 Ideas in Birmingham. Shelley Stewart’s story is one of overcoming hardship and challenge – from witnessing his alcoholic father murder his mother with an axe at age 5 and tolerating beatings at the hands of relatives, to fighting the issues of civil rights injustices for decades. His words are sure to leave you both touched and inspired.
Contact – Vanessa Hargrove, Executive Assistant, O2 ideas, inc., firstname.lastname@example.org, 205.949.9529 direct, 205.949.9621 fax
Fees: None, Expenses Only
A/V Needs: None
Ad Club Contact – Tammy Smith
Jackson Advertising Federation
Jim Osterman—Get the New Business You Want
Lenore Prather—How I Became Mississippi’s First Female Supreme Court Justice
Geoff Newman—Webcasting As It Relates to Marketing Solutions
Tom Birk—Account Planning and the New Rules of Branding
Craig Harper—Research Topics
Mark Alison “People Are Weird”
Elizabeth Bowles—The Evolution and Future of Interactive Media
Clark Rector, Jr.—Will Legislation Make Advertising an Endangered Species?
Susan Saurage-Altenloh—Topic: Marketing to the New Cultural Mix
Louie Gump—Impact Management “Your Road Map for Success”
Description: Any road will lead you somewhere. Have you taken a hard look at where your company is headed? In a tough economy it can be easy to cast about for revenue opportunities. Louie Gump, certified management consultant will help you understand why having a niche, a strategic focus and clear measurable goals are important tools for success.
AV Needs: TBD
Ad Fed Contact – Amy Bledsoe
Tri-Cities Metro Ad Fed
Phone (423) 246-2401
Bruce Hamilton—No Bad Days
Steve Robichaux—The 80/20 Rules for Business
Jill Conner Browne—The Sweet Potato Queen – Jackson, Mississippi: “Long Live the Queen”
Nina DiSesa—The Creative Process. An Oxymoron.
Mark Goldstein—Batting .900 in New Business
Shawna Olwen—Special FX Animation Artist
Scott Regan—Creating the Invisible: How a Brand Strategy Revitalized an Organization
|Speaker Fees: Under $500
Kirk Donovan – “AdSense”
Description: Primary topic is his AdSense seminar – a look at advertising as a behavioral science. Our industry is centered around statistical science, but the whole purpose of advertising is to get a response. He applies his theory to everything from media selection to creating messages. The focus is to avoid wasting money and making ad dollars work harder. Donovan also offers a nonverbal communications seminar. Donovan He prefers a month’s notice, but sometimes can respond to short-notice needs. He can offer seminars and workshops before or after meetings.
Fees: Usually charges travel expenses and $500 for the day, but he does offer discounts for ad feds with smaller budgets.
AV Needs: None Contact Kirk Donovan by e-mail at KDTHEADMAN@aol.com
Ad Fed Contact – Joy Wright
Chattanooga Ad Fed
Phil Cuttino—Got a minute? It’s Funny How Radio Really Works
Robb Kerr of Digital Iguana—Fun With Photoshop
|Speaker Fees: Over $500
Tom Woodard, Jr.—Keep It Simple and how he became the Bud Frog
Description: Life lessons and a behind the scenes look at the Budweiser “Frogs” campaign
Contact number: 615-202-1670
Fees: $1,500 + mileage + hotel accommodations + travel expenses
AV Needs: television and VCR
Ad Fed Contact – Amanda Williams
Mississippi Delta Ad Fed
Phone (662) 334-2072
Holly Clegg, Cookbook Author
|10 Tips to Better Programs|
|1. Form A Committee. Programming meetings is not a one-person job. Involve members from different backgrounds on the committee to ensure programs that appeal to all your members.
2. Budget for Good Program. Investing in good speakers can help your club grow in size and influence in your community. Much of your clubís success relates directly to speakers and programs at meetings. Many top-quality speakers will charge fees and/or expect their expenses to be paid.
3. Meet the Need. Most members want information they can use to do their jobs better. If thereís no meat in the message, there will be empty chairs at the meeting.
4. Make a Plan. Plan the entire year at one time to be sure you cover all the topics you want. Many clubs plan programs two or three meetings past the club year to keep quality high. (If the club year is July-June, programs are planned September-August.)
5. Find Speakers. Surprise! This may be the easiest parts of all. AAF offers a Speakers Directory listing speakers who have impressed ad clubs across the country. Other clubs in the Seventh District also share their success stories. Remember to look within your own community, too.
6. Take Care of Details. When you line up a speaker, make sure you cover all the details — from date, time and place to fees and AV requirements. Ask if the speaker has business associates in the area who should attend the meeting. Ask the speaker to send a photo and biographical information to use in promoting the meeting. Send a confirmation letter outlining all these points so everyone is clear about what to expect. You could include information about your club and your city with this letter.
7. Promote the Meeting. Market the meeting like a product. Tell members WHY this speaker will be worth their time to hear. Besides promoting meetings to members, many clubs send press releases about speakers to local media to attract guests (and membership prospects) to meetings.
8. Handle Meeting Day Details. Treat your speaker as a special guest. Make sure the speaker is escorted to and from the meeting, hotel, airport, etc. Introduce your speaker to club officers. Many clubs present speakers with token gifts at the meeting. Have an agenda for the meeting so everything will run smoothly and end on time.
9. Follow Up. Always send a thank you letters after the meeting to the speaker and to the president of the speaker’s company.
10. Evaluate Each Meeting. Many clubs ask members and guests to complete evaluation forms at meetings. This information about meals, meeting place, speakers and other details can be very useful in planning future meetings and events.
SOURCES: AAF How-To Guide on Program Planning, professional speaker Gayle Lantz, National Speakers Association Web site.