Leadership Conference 2019 Schedule

Friday, September 6th

8:00am-5:00pm Registration at Coral Registration Desk
8:30am-10:45am AAF District 7 Executive Committee Meeting – Board Room
11:00am-11:45am Regional Directors Meeting – Board Room
Led by AAF District 7 Governor-Elect Leigh Farrior
Welcome Session/Lunch – Emerald Ballroom E
Keynote Speaker Daniel Pacchioni, Universal Studios Orlando

As the creative content specialist for Universal Studios Orlando, Daniel Pacchioni knows how to flip the script, transforming mundane statements into stories designed to capture the mind in a way that transcends the expected. His insightful, creative approach to storytelling is a perfect match for enticing curious and adventure-seeking minds of all ages on a daily basis. In addition to being a wordsmith genius, Daniel is also a musician and actor.

That’s right D7. We’re kicking off this conference with a legit trifecta!

So, put the pedal to the floor and get to the beach. You don’t want to miss a man who gets to hang out with the Hulk and Harry Potter each day!

Breakout Session – It’s the AAF like you’ve never known it before! – Coral Room C
Led by AAF National Vice President of Club Services Dawn Reeves

It’s a great time to be involved in the AAF. You don’t want to miss this session as Dawn Reeves, National VP of Membership and Club Services shares an AAF update, information about the new and improved Club Achievement competition, AAF Affinity Program and list of new resources headed your way this year!
3:00pm-5:00pm Beach Olympics – Meet next to the beach walkway

Put on your swimsuit and sunscreen! Join us in the sand as we have a bit of fun teaming up to learn more about how your club can incorporate the five focus areas of Club Achievement to reach new heights!
3:00pm-4:00pm Council of Presidents Meeting – Coral Room C
Led by AAF District 7 Governor Sarah Jones and Regional Directors

This meeting is for all club presidents, presidents-elect and regional directors.
4:30pm-7:00pm Mouth of the South Practice Sessions – Emerald Ballroom E
Coordinated by A.J. Busé

Practice times and performance order will be determined by random drawing immediately following lunch.
7:00pm-10:00pm Have a Drink on Us! – Rum Runners/Baytowne

Enjoy a relaxing evening bayside! Join us on the Rum Runners deck for a night of dueling pianos with your D7 favorites! For your convenience, resort shuttles will be running to and from the hotel to Baytowne where you’ll simply follow the fun to our location.
10:00pm-Midnight Hospitality
Hosted by your Conference Planning Committee

Nobody wants to be indoors at the beach. So… We’re headed back to the sand. Dig your toes in deep and enjoy another toddie (or two) before hitting the sheets!

Saturday, September 7th

9:00am-10:15am Breakfast – Emerald Ballroom E
Keynote Speaker Tom Cocke, Group CD, The Buntin Group multi ADDY and Copywriter of the Year winner

What does it take to create and judge award-winning advertising? This guy knows the ins and outs from both sides of the judge’s pen. After a failed attempt at a career in architecture, Tom graduated from – then later taught at – The Portfolio Center. He worked on Delta Air Lines account at BBDO in Atlanta, as well as Cracker Barrel and Goody’s Headache Powders at The Buntin Group in Nashville.

The One Show, CA, Clios, OBIES, EMMYs, National ADDYs, London International and the Jay Chiat Awards have all recognized his work. He’s judged the Effie Awards, HATCH, the National Student ADDYs and the National American Advertising Awards; AAF Nashville has named him Copywriter of the Year three times. Learn to be a winner from this winner.

10:30am-11:30am Breakout Session – The American Advertising Awards – Coral Room C
Led by National American Advertising Awards Committee Chair Michele Massey

Will you play an active role in this year’s Awards? If so, this session is a “must do” for you! Learn about the category changes, how they will impact your entrants and more from AAF’s Award season guru!
10:30am-11:30am Breakout Session – Strength in Numbers, A Lesson in Recruiting and Retention – Coral Room D
Led by D7 Membership Chair Kristi Austin and Eastern Region Chair A.J. Busé

Let’s be honest, we all want to increase our membership base. And, it begins with the knowledge that everyone is a recruiter. We’ll partner recruiting and retention basics of this session with a value proposition designed to cater to the individual needs of your recruits!
11:30am-12:30pm Breakout Session – “AAF… Learn it. Live it. Love it.” – Coral Room D
Led by Council of Governors Chair Barry Wallace and COG Vice Chair Yeosh Bendayan

Let us teach you our ways! Best practices mixed with the latest and greatest the AAF University has to offer. This session is designed to help incite passion and drive among your board, committee chairs, members and potential members.
12:30pm-1:30pm Lunch – The Path Ahead – Emerald Ballroom E
Keynote Speaker, AAF President & CEO Steve Pacheco

With new AAF President & CEO Steve Pacheco at the helm, the future of our organization has never been brighter. Listen as the vision for our forward-moving path is shared and the opportunity to provide our members with a stellar experience is explained. From students to pros and CEOs, opportunity within the AAF member experience abounds. A crucial part of AAF’s future, every attendee will benefit from this session.
1:30pm-3:00pm D7 Board Meeting – Emerald Ballroom E

Are you a club president? Then you’re a member of the District 7 board! All board members are required to attend this meeting. Everyone’s welcome, so others may join in if interested.
1:30pm-2:15pm Breakout Session – “Growing Your Creativity” – Coral Room D
Led by Author Connie McLeod

More than clever words, this session is the title of Connie McLeod’s 2018 book which provides insight on how readers can find the creative roots within. With 30+ years as a Creative Director to her credit, this speaker and longtime District 7 friend will share stories of her personal journey and help you better identify insight to your creative self.
2:15pm-3:00pm Breakout Session – “Telling Your Story Through the Use of Effective Imagery” – Coral Room D
Led by award-winning Photographer and Author Jim Clark

The website and social media are perfect opportunities to share your culture and thus entice others to join your circle of awesomeness. Learn how to share the best of your organization through pictures and images.
3:00pm-4:00pm State Meetings – Alabama Advertising Education Foundation – Coral Room C
(All other state meeting locations TBD by YOU!)
4:30pm-5:30pm Governor’s Reception
Hosted by Governor Sarah Jones

All club presidents, regional directors and executive committee members are invited to attend and enjoy refreshments.

Others: Beach time! Enjoy the sand, the sea and the sunshine during this free time.

7:30pm Mouth of the South – “Boy Bands and Pop Princesses” – Emerald Ballroom E
Sponsored by Maggie Clark Media Services

It’s time to put it all on the line for bragging rights. Put on your wigs and get ready for a true District 7 tradition! Light food and cash bar.
(Immediately following MOTS)
Beachside Bonfire – Everyone is welcome!

Nobody wants to be in a traditional Hospitality Suite when salty breezes and sand are just a few steps away. So, we’re taking it to the beach. Join us beachside following Mouth of the South for complimentary drinks straight from the D7 coolers! You are also welcome to bring your personal drink of choice, but NO GLASS BOTTLES/CONTAINERS are allowed.

NOTE: Subject to change due to weather or time. Notice will be given if so.


Sunday, September 8th

Travel safely home! Be sure to remember everything you’ve learned this weekend and apply it to your club leadership skills and your professional work arsenal.

Mark your calendars for the Spring Convention in Montgomery, April 17-19, 2020.
The 2020 D7 NSAC competition, sponsored by Adobe, is April 24-25, 2020.