PR and Social Media Guide

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“How to Guide” for PR and Social Media for Local Advertising Clubs

Most clubs are fortunate enough to have social media mavens, pr pros, digital gurus and communication aficionados to volunteer their time and help get the word out about their club. When marketing and promoting your club, public relations and social media efforts can directly support or drive awareness for your clubs and do not require paid media. Below are resources to help you define the best strategies for you club.


Social media marketing is the greatest invention since the television. There is no better way to engage with target audiences than through words, images and video on social platforms. Facebook, Twitter, LinkedIn and Instagram are among the most popular platforms that clubs are using to connect with current and potential members, professionals, students, legislators, and the communities they serve. Once you decide what platforms are right for your club, it is essential to have a communications plan in place for consistent communication and to build a captive audience.

Click to Download Communications Plan

Click to Download AAF Facebook Cover Template


The news media is an important part of your overall communications plan for your club. PR can offer free publicity for your club and help to communicate important messages with authority. Below are a few templates to assist your PR efforts and help create awareness for your club.

Click to Download AAF Press Release Template

Click to Download AAF Media Alert Template


Some clubs are fortunate to gain media sponsors who will discount or offer in-kind advertising services such as local print, digital or even outdoor advertising. If you do not have any media sponsorships it would be in the best interest of the club to pursue this opportunity. Social media and PR are amplified even further when advertising is running simultaneously with your communications plan.

Need assistance with public relations or social media for your club?

Contact Kady Collier (PR) and Adriane Van Kirk (Social Media).