The AAF’s Mosaic Center for Diversity, Equity, & Inclusion in Advertising implements all of the AAF’s multicultural and diversity initiatives and is an established leader on multicultural marketing/advertising and inclusion issues. The Center’s mission includes the development of new programs and services to recognize and develop diverse talent and promote broad and realistic portrayals of multicultural communities.


5-day equity challenge june 13—17
wrap-up discussion june 22, 3:30pm central (optional)

Diversity, equity, inclusion—you may have heard these words a lot recently, but what do they mean, and why does it matter? AAF District 7 is partnering with United Way of Southeast Louisiana on a 5-Day Equity Challenge which will help you gain a deeper understanding of these terms and how inequities affect our lives and communities.

During the challenge, hosted June 13-17, participants will receive a daily email that explores a topic related to equity. Everyone learns differently, so the emails will include links to podcasts, videos, and articles.

On June 22 at 3:30pm central, we will hold a virtual group discussion about the challenge. The Zoom link will be emailed to all participants.

Register now for this free event:


aaf mosaic center

Learn more about the center and find webinars you can share with your members.


diversity smartbrief

Sign up for AAF’s Mosaic Center SmartBrief, the smarter way to stay on top of diversity and inclusion in the advertising industry. 

mosaic principles

The American Advertising Federation’s (AAF) Mosaic Council is the advertising industry’s preeminent think tank on diversity and inclusion. To create a foundation for the Mosaic Council’s work, the members have created the AAF’s Mosaic Principles. These Principles offer agencies and companies at-large the recommendations needed to institute common diversity practices that are essential to addressing the demands of our consumers.

change the narrative tool kit

In response to the data and to facilitate institutional changes in the way African-American women are depicted in the media, we’ve developed a step-by-step guide to help you organize and implement panel discussions in your community. Our goal is to gather ideas from the panel discussions and use the research to develop guidelines for critical thinking in order to assist consumers in discerning content.


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