The Jan Gardner Memorial Scholarship recognizes academically talented students in advertising-related disciplines, helping them complete their undergraduate education. Reflective of the competitive world of business, the Jan Gardner Memorial Scholarship will be awarded on a competitive basis, rather than solely by recommendation.
The contributions of Jan Gardner to advertising, District 7 and her home club, the Memphis Advertising Federation, are plentiful. Jan was founder and President of a full-service agency for over 25 years, establishing many “firsts” in the industry as well as within District 7.
Jan’s enthusiasm and dedication to high standards in educating our future advertising leaders resulted in the establishment of this scholarship following her untimely death in August 1989.
The professional advertising clubs of the American Advertising Federation (AAF) of District 7 in 1989 established this scholarship in honor of AAF District 7 Governor Jan Gardner of Memphis, Tennessee. This scholarship program is awarded annually to deserving students of advertising and related fields. Students from District 7’s College Chapters in Alabama, Georgia, Louisiana, Mississippi and Tennessee are eligible. Criteria for the recipients include peer recommendations, writing ability and dedication to the advertising industry, along with a detailed résumé.
Amount of the Scholarship
$2,000 for first-place recipient
- College junior or senior year at the time the scholarship competition is entered
- Have an overall GPA of 3.0 or above (on a 4.0 scale)
- Be studying an advertising-related discipline: advertising, mass communications, art/design, public relations, photography or journalism
- Have demonstrated outstanding leadership qualities
- Students from District 7’s College Chapters or students who are a member of an AAF District 7 club or Ad2 professional club in Alabama, Georgia, Louisiana, Mississippi or Tennessee are eligible
Announcement of Recipient
Winner will be notified in late March and publicly announced at the Annual AAF District 7 Spring Convention.
Applications Must Include
- Letter of recommendation from a supervising academic official in the applicant’s major field
- Typed essay of no more than 500 words on one of the following topics:
- Advertising should be considered part of our First Amendment rights because…
- Do you think it is permissible to ‘bend the rules’ regarding Truth in Advertising, and if so, why?
- My personality and goals are suited to advertising because…
- For students in art, design, photography, etc.: My specialty is important to advertising because…
Deadline - Very Important
Please include your name, complete mailing address, email and phone number on your résumé. To be considered, recommendations and their accompanying essays must be RECEIVED by March 15, 2021, to:
By applying for these scholarship funds, you are already showing your interest in an advertising career. We look forward to receiving and reviewing your application and wish you much success.
More About Jan Gardner:
Jan Gardner was originally from Jackson, Tennessee, and lived in the New York area for several years where she worked in the radio industry. She also owned a full-service agency for more than 25 years before her death in 1989.
Jan was a President of Memphis Ad Fed and a Silver Medal recipient (1976). She served as District 7 Governor, 1983-84. She also served as Eastern Region Chairman for the American Advertising Federation, served on the National ADDY Advisory Committee and was responsible for the establishment of the District 7 Council of Presidents, the first group of its kind in the nation.
In her later years, Jan taught advertising/copywriting courses at the University of Memphis. She long had a love of making sure students interested in the advertising/marketing industry had an opportunity to pursue their dreams, just as she did. The National Student Advertising Competition, which had originated in District 7, expanded under her district leadership. In Memphis, she helped establish student internships and programs where companies paid for students to attend Ad Fed luncheons to learn from guest speakers.
When Jan died August 1, 1989, as a result of lung cancer, District Governor Trena Street made a recommendation that the District scholarship program (which had been established that same year) be named in honor of Jan Gardner.
Jan was a dynamite lady, one who loved the District and the advertising industry. She would burst with pride to know the scholarship program has progressed and the student competition has also grown, in addition to the Student ADDY Awards. She was a multi-talented lady who not only was a brilliant copywriter but an accomplished producer, director and had one of those wonderful silver-toned voices that made you want to listen to every word when she voiced a spot.
2012 Terisa Brenna, Art Institute of Tenn, Nashville
2013 Katie Bontrager, University of Alabama
2014 Katie Davis, University of Alabama
2015 Loghan Laufenberg, University of Memphis
2016 Hannah Alkadi, LSU
2017 Charles Bettendorf
2018 Abigail Potter, Middle Tennessee State University
2019 Emeline Earman, University of Alabama
2020 Corinne Baldwin, University of Memphis