Mosaic Scholarship

Each year the American Advertising Federation (AAF) District 7 awards the Mosaic Scholarship. The award recognizes academically talented students from backgrounds and experiences that offer a varying perspective in advertising-related disciplines by providing financial help in completing their undergraduate education.

We need your help to make sure your students know about this scholarship opportunity, and especially your most promising students are aware and follow through with the application process.

General Information

The American Advertising Federation (AAF) of District 7’s first Hispanic Governor Kathy Jacobus established the Mosaic Scholarship Fund in 2009, to recognize students from minority demographics and encourage them to pursue careers in Advertising. Minority students from District 7 colleges in Alabama, Georgia, Louisiana, Mississippi and Tennessee are eligible. Criteria for the recipients include peer recommendations, writing ability and dedication to the advertising industry, along with a detailed résumé.

Amount of the Scholarship

$1,000 for first-place recipient

Eligibility Requirements

  • College junior or senior year at the time the scholarship competition is entered
  • Identify as Hispanic or Latino, Black or African-American, Native Hawaiian or other Pacific Islander, Asian, American Indian or Alaska Native; identify as gay, lesbian, bi-sexual or transgender
  • Have an overall GPA of 3.0 or above (on a 4.0 scale)
  • Be studying an advertising-related discipline: advertising, mass communications, art/design, public relations, photography or journalism
  • Have demonstrated outstanding leadership qualities
  • Students from District 7’s College Chapters or students who are a member of an AAF District 7 club or Ad2 professional club in Alabama, Georgia, Louisiana, Mississippi or Tennessee are eligible

Announcement of Recipient

Winner will be notified in late March and publicly announced at the Annual AAF District 7 Spring Convention.

Applications Must Include

  • A letter of recommendation from a supervising academic official in the applicant’s major field
  • Typed essay of no more than 500 words on one of the following topics:
    • Advertising should be considered part of our First Amendment rights because…
    • Do you think it is permissible to ‘bend the rules’ regarding Truth in Advertising, and if so, why?
    • My personality and goals are suited to advertising because…
    • For students in art, design, photography, etc.: My specialty is important to advertising because…
  • Résumé

Deadline - Very Important

Please include your name, complete mailing address, email and phone number on your résumé. To be considered, recommendations and their accompanying essays must be RECEIVED by March 23, 2022, to:

Drew Beamer


By applying for these scholarship funds, you are already showing your interest in an advertising career. We look forward to receiving and reviewing your application and wish you much success.