Overview: How the NSAC Works

Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

Regional NSAC competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.


Amber Goodwin
AAF Baton Rouge
Watermark Design
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Karen Johnson
AAF Jackson
Godwin Group
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District 7’s role in the NSAC: A History 1967-2014
written by Charlie Malone

Download PDF

Click to view the PDF of the latest version of this comprehensive story about the creation and expansion of the NSAC.

The Structure of the NSAC Competitions

The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April and the winning team advances to the national finals which are held during the annual AAF National Conference in June. Each district appoints its own coordinator, a local business professional, to handle all details of the local competition. Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. Yearly, some districts will have as many as 18 teams competing and nationwide more than 150 colleges and universities take on the NSAC challenge.

There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.

The competition is governed by the Education Services division and the AAF Academic Committee, a group of advertising educators and practitioners from across the country, who oversee the policies and procedures of the competitions. These members ensure that there is a level playing field and that the competition demonstrates the highest academic and professional standards.

For more information contact:
Education Services Program at
1101 Vermont Avenue, Suite 500
Washington, DC 20005
Phone: 1-800-999-2231 | Fax: (202) 898-0159

Donate to the Charlie Malone NSAC Assistance Fund

Screen Shot 2015-06-23 at 12.49.57 PMThe District Executive Committee established the Charlie Malone NSAC Assistance Fund in 2007. The fund was named after former Governor Charlie Malone in honor ofhis service to the District and his dedication to students. Voluntary contributions arecollected during the year and are given to the National Student Advertising Competition(NSAC) team that wins the District competition at Spring Convention should they makeit to the final round. The funds are used to aid with travel expenses to the NSAC finalsheld annually at the AAF National America! Conference.

Checks made payable to: AAF District 7

Mail to:
Leigh Farrior
Stamp Ideas
111 Washington Ave
Montgomery, AL 36104